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Want to retain your customers, and grow your business? Provide them with great customer service. But understand that good customer service is about more than hiring cheery people and greeting your customers at the door.

Great customer service is personalized. When asked, most business owners will respond that that’s exactly what they offer, but do they really?

Being on par in terms of price and quality only gets you into the game. Service wins the game. – Tony Allesandra

Personalized Customer Service Works

Don’t underestimate the power of personalized customer service. A recent report found that consumers say their biggest motivator for making a purchase from a particular business is the level of customer service offered. The same report found that businesses that provide an excellent customer experience throughout the purchasing process generate 60% higher profits than competitors who don’t.

When a customer walks through the door and receives excellent personalized service, they take note. In fact, another study found that 76% of consumers believe that the level of service they receive is a good indicator of how a business values them. Personalizing customer service sets the standard of care your customers will appreciate.

Consumers today have choices. Personalized customer service can set your business apart. Studies have shown that 55% of consumers will pay more for a product or service if they receive excellent customer service before, during and after their purchase.

Here are five tips to move your business from good to great customer service.

  1. Know Your Customers By Name – This simple, easy gesture makes a huge impact and can build trust and lasting relationships.
  2. Send Handwritten Thank You Notes– Have your staff sign and send birthday cards to VIPs. Send your best customers handwritten notes several times a year.
  3. Do Business With Your Customers – If they have small businesses of their own, frequent them or use their services. Join your local Chamber of Commerce and take advantage of networking opportunities.
  4. Offer Workshops or Demonstrations – Personalized service includes education. Offer demos or workshops to add value.
  5. Spotlight Your Best Customers – Showcase them on your social media feeds, website and in store. Let them know you appreciate their business and that they are instrumental to your success!

Personalized customer service is powerful. It can set you apart from your competitors and your customers will appreciate and respond to your efforts by rewarding you with years of repeat business.

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