It’s no secret that running a successful business today means working hard to do things better by reducing costs, increasing employee productivity and positioning your product to build your brand. It takes time, talent and effort. There’s one option that is readily available to you that has the power to change your business for the better – the use of color. Are you taking advantage of it?
Using color strategically can change your business and transform your marketing, while improving your company’s bottom line.
Some Facts
Research has shown that it’s possible to achieve positive measurable results by printing your business documents in color. Color can reinforce your brand image, increase a reader’s interest and enhance information retention. That’s not all, a recent study found that color printing:
- Makes your message 39% more memorable
- Increases readership by 80%
- Increases direct mail open and read rates by 55%
- Increases client payment response by up to 30%
- Helps readers locate key information 70% faster
- Printing you phone number in color increases phone contact by 44%
- Increases sales, motivation and brand recognition by 80%
Are you leveraging the power of color in your business? The truth is most business owners don’t realize how affordable color print can be. Give us a call today to learn more about today’s affordable color printer options!
